Calling All Entrepreneurs, Coaches & Service Providers: It’s 100% possible to stop working into the wee hours of the morning to get everything done and (finally) get back to your zone of genius…

Finally! How to Make More Money Doing What You Love (And Completely Stop Doing What You Don’t–Really!)

Hi there entrepreneur,

I don’t know everything, but I do know this much: You’re a high achiever with a huge heart. Which means? You’re not just working on your business during business hours.

You’re working in your business during all hours.

I’m talking…

Early mornings. Late nights. And even when you should be savoring dinner with the fam or making an appearance at your old roommate’s (fourth) baby shower. (Oops!)

Every single day (and night), you’re wearing 100 hats: You’re the website designer, copywriter, invoice-sender and coach. (And that’s on top of being a spouse/parent/president of the PTA, of course.)

You’re working longer and longer hours just to make the same amount of money –and it feels like you’re getting less and less done.

And to be honest? It’s starting to grate on you.

Sound familiar?

The Truth Is “Doing it All” Can Translate to Doing It Worse!

Now, here’s something else I know:

You got into business to do work you actually care about.

You started your own biz so you could work in what I call your “zone of genius”–that lusciously-sweet spot where you get generously paid to do what you’re genuinely passionate about.

But as it turns out, running a business isn’t just about doing what you love all the time. (Shocker, I know!)

It’s also about doing all the stuff required to run your business like a business. You know, like designing a killer website, writing sales page copy until your eyes blur and sending out invoices into the wee hours.

It doesn’t matter how big or small your business is. Eventually, all the (boring) tasks you have to do will start taking over the time you could be spending doing what you want to do.

And before you know it? 

You’ll look up from your laptop to catch your breath and realize you haven’t actually coached a client–or done anything you’re truly passionate about–in a long time.

Oh, and worse? You’ll probably also realize you’re not making any more moolah than you were when you started, you’re maxed out on clients (because how could you possibly squeeze in any more between all the bookkeeping and content marketing and keeping up with your current clients?) and you’re about this close to totally burning out.


Sound about right?

If so: I want you to know it’s not your fault.

The truth is, every successful entrepreneur comes to this crossroads in their career.

Yep: Every single successful entrepreneur will get to a point where they’re maxed out, tapped out and super close to burnt out.

And that’s when they have to make a choice: 

Do I scale back–or scale up?

The Truth? If You Truly Want to Live the Dream, You Need to Have a Team!

Now, if you just read that sentence and cringed at the mere thought of bringing other people into your business, I understand. 

Most entrepreneurs seriously resist outsourcing/delegating/building a team.

They think things like:

“But I can’t afford to outsource!”

“I don’t know where to find good people!”

“What if I invest all this time and money and it doesn’t work out?”

“I’m not ready yet!”

But there’s something I need you to know:

It’s SO much easier to find, hire and manage help than you might think!

Nope: Outsourcing isn’t some far-off dream reserved for “other business owners” with a bigger budget or endless amounts of time to train people or a lengthy corporate background in managing massive teams.

You can start hiring help and leveraging others’ skills today.

Building a dream team–whether it’s tiny-but-mighty or ridiculously robust–is arguably the most cost effective way to make your business more efficient…when you do it right.

In fact, I’d go as far as to say that if you’re not outsourcing, you’re seriously missing out–on money, on opportunities, and on life!

Because when you learn how to build a team at the right time, in the right way, it really can feel like a dream.

You can make more money than ever before, doing way less of what you don’t like (read: bookkeeping, creating graphics for social media) and way more of what you do (read: coaching, helping, healing!).

That’s what I want to help you achieve.

So, no matter whether you’ve never shelled out a penny for outside help or you’re a seasoned CEO who just can’t seem to find loyal, long-term team members, I’ve put together a program that will walk you through the exact steps you need to take to find, hire and manage contractors with confidence, including:

  • The basic foundations every business owner needs in place before even thinking about hiring help (These smart moves will make sure you keep costs down and profits up as you hire!) 
  • Determining what type of team your business actually needs (Yes, there are different types of outsourcing situations–and I’ll walk you through each one!)
  • Which tasks you need to outsource like yesterday to free up major time and energy (because not everything needs to be outsourced, but almost everything can be)
  • How to find expert, reliable and loyal contractors who love to do the tasks you hate (Hallelujah!)
  • How to train and manage your team like a boss and delegate seamlessly to your dream team–without micromanaging or scaring off the good ones
  • And lots more!

Sound good? Here’s a look at everything I’ve packed into this 4 module, self-paced course…

Module 1: How to Find Out What Kind of Support You Really Need

This module is all about making sure you hire the right people at the right price, for the right job(s). In module 1, we’re going to dig into…

  • The critical differences between “outsourcing” and “team-building”–and how to decide which approach is right for your business 
  • Why (and how to) uncover your true zone of genius–so you know exactly which tasks to hand off and which to keep your hands (firmly) on
  • The 6 big questions to ask yourself to determine what to outsource and to whom (Don’t just ‘guess’ at this–I’ll explain it to you!)
  • The most common types of contractors in the entrepreneurial world and what each one actually does–so you never hire the ‘right person’ for the wrong job
  • The simple formula to help you quickly decide whether hiring someone will save you money–or just cost you big time
  • The must-have criteria every contractor you hire should meet if you want your profits to outweigh your costs

Module 2: Build a Team-Ready Foundation

This second module is all about the key foundations you need to put in place to ensure you create a team that works in (almost) effortless harmony. (Because–hey–nothing’s perfect!)

We’re going to cover…

  • The 5 things every coach needs in place before hiring help to avoid the most common outsourcing pitfalls–these simple actions can save you major headaches!
  • The one document you need to create to easily keep everyone on the same page, all the time (This is actually super simple!)
  • When (and why) you need to use an online project management system to manage your team–plus an insider’s look at the top 4 sanity-saving PM tools for coaches
  • Why you should NEVER tell a contractor how to do their job–and what to do instead to make sure you get exactly what you need from your team, on time, every time

Module 3: Where and How to Find Top Talent

Finding “good people” isn’t always easy–but it doesn’t have to be so hard! In this module, you’ll find out where to look (and not to look) to find the best of the best for your business. 

We cover:

  • Where to start your search for the dream team (Spoiler alert: You don’t have to search far and wide. I’ll teach you the best ways to tap your existing network for powerful and high-quality recommendations!)
  • Why “natural talent” isn’t the most important thing to look for in a contractor–and what traits you should really look for if you want happy working relationships
  • Why you should avoid most job boards like the plague–plus the sneaky ‘red flags’ to be on the lookout for from applicants from major job sites (Hint: If someone sounds too good to be true, they probably are!)
  • Why it sometimes pays to “keep it local”–and how exactly to go about finding talent you can trust right in your own backyard!
  • The easiest way to ‘screen’ potential team members–and quickly find valuable additions to your team who not only add an extra level of value to your own offers, but also a few extra hours back to your day!

Module 4: Train & Manage Like a Boss

Module 4 breaks down everything you need to know to train, manage and make every person on your team FEEL like part of your team! Plus, we dig into how to know when you’re ready to “make it official” with a contractor and create a more regular or long-term commitment.

In module 4, we’ll cover… 

  • Why you should never hire too quickly (even the seemingly perfect candidates!)–and what to do instead
  • The easy, no-frills way to “try out” new contractors without making a long-term commitment (or hurting anyone’s feelings!)
  • The secret to getting all your team members to work on your projects with the same enthusiasm you do–yep–it’s possible!
  • 6 important questions to ask yourself when deciding to commit to a contractor for the long-haul–and what to do when a contractor just isn’t working out
  • Why it’s highly-critical to build a culture of communication and trust from the get-go–and exactly how to do it
  • The most important thing you can do as a biz owner to empower your contractors–if you do this, they’ll almost always know what to do without having to ask (really!)
  • The #1 thing you must do if you want your contractors to love working for your business (Hint: It has nothing to do with business!)

Want to Free Up Your Time and Make More Money Doing Less? It’s Time to Finally Hire Your Dream Team!

Listen, I get it. Outsourcing can feel like a very big deal. It’s like handing over the keys to your home (with all your valuables, family heirlooms and quirky, mug collection) to an (almost) stranger.

But the truth is, it IS possible to build and manage an incredible team of talented, trustworthy professionals with confidence, so you can make more money doing more of what you love (and way less of what you don’t).

Just imagine…

  • Finally saying NO to those low-level tasks you hate and passing them off to someone else–who actually LIKES to do them!
  • Having more time, energy and stamina to serve your clients because you’re serving from a full cup
  • Working less hours on more meaningful projects–like you know, writing that ebook you wanna write, creating that new group program or whatever else you’ve been putting off because there was “just not enough time”
  • Knowing you have reliable people in your corner to lean on so you can do more dreaming, scheming and scaling
  • Making as much money as you want–without burning out or putting more hours
  • Or simply enjoying your days–and the day-to-day running of your business–again!

It’s all possible when you have a team. And the program will show you how to build the perfect one from the ground up. 

Whether you decide you need few on-call contractors or a full-blown team, need to delegate one-off tasks or simply get a few contractors set up on retainer, knowing how to build and manage a team is invaluable.

And I’d be happy to show you the way.



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