Attention entrepreneurs, coaches & consultants with a deep desire to reach more people and make more money…

Launching Just Got A Whole Lot Easier–and More Profitable!

Ever wondered how other entrepreneurs make “launching” look so simple? What if there was an easy-to-follow, proven system that would allow you to launch like no big deal, too?

Real talk? You’ve been dying to put your new ingenious offer out into the world for months now. 

Whether it’s a brand-spankin' new course, a group coaching program or even an e-book, you’ve had this thing up your sleeve (or really, in your brain) for what feels like forever.

Sooo…why isn’t it online, out there and making you bank yet?

I’ll tell you why…

It’s all because of the dreaded L-word.


Maybe you’re terrified because you’ve heard colleagues whisper about how “hard” and “stressful” launching is (and make self-deprecating jokes about how they haven’t washed their hair in three days because of #launchmode).

Maybe you’ve tried–and failed–to put a launch together by your lonesome–swiping an email for inspiration from this coach here, copying the format of someone else’s sales page there–but truly struggle to see how it all fits together.

Maybe you’ve launched a few times before, but found the experience too intense & loaded with opportunities to drop the ball, disappoint customers & not pull in the profit you desire. 

Or maybe you’re actually EXCITED to launch – but just don’t know where to start!

The truth is no matter what’s putting you off from launching, you also realize it’s the only way to get the reach & revenue you crave.

Sound about right?

Well, let me just say this…

You’re not wrong. Launches can be complex.

Successful launches involve lots of moving parts–from slick sales pages to enticing emails to trendy technology.

And if you don’t know how to put all the pieces together in a timely manner…

Or put them together in a way that truly grips the eyeballs (and minds) of your ideal clients…

Or if you’re just not sure what assets you even need to create in the first place…

You can totally wind up with a messy launch and minuscule (if any) sales.

Launching is one of the scariest things you can do inside your online business.

But if you do it right? It’s also one of the most rewarding.

I get that right now you don’t want to risk creating a big ol’ launch that flops, fails or even falls below your expectations.

(I mean, you are juggling this launch-to-be on top of 1:1 clients, speaking engagements and your own life, too!)

But I also get that you NEED to get your offer out there.

…You just DON’T need is the disappointment, embarrassment and/or empty bank account that can all-too-easily come with it.

But if you’re worried about launching without a real strategy in place, then it’s time we talk. 

The Truth Is Launching Online Doesn’t Have to Feel Like the Wild West!

Listen, I know you know people have lucrative launches all the time. I’ve seen it. You’ve seen it.

But what you don’t know (right now) is how they do it. 

How do their sales pages sound so genuine and so persuasive?

How do they create those incredible and valuable pre-launch video series and/or webinars? (Do they hire film crews & makeup artists & professional stylists…or what?)

How do they write enticing emails that SO seamlessly blend value and selling?

It all feels like a mystery.

The good news? It’s a mystery many–myself included–have solved.

See, there actually IS an easier (and practically foolproof) way to launch your offers so they pull in a profit every single time.

Want to know what it is?

Launching Successfully Online Boils Down to TWO Things: Knowing What Product Launch Assets to Create *and* How to Create Them So They Sell–That’s It!

It’s true: There is a very specific set of launch assets you need to craft if you want a profitable, powerful launch.

Once you’ve got these assets on lock–aka written, in a timely manner, and in a way your ideal clients can relate to–magic happens: You can put your offer out there with total confidence that you’ll actually get customers, not proverbial crickets.

And when you know this documented system, you, too, can EASILY plan & execute a launch (and yes, all the crazy-scary “copy” that goes with it) that makes bank, over and over again. (Just like “all those other coaches” on Facebook!)

…Even if you’ve failed in the past.

…Even if right now the sheer amount of content and #things you have to create seems daunting.

….Even if this is your first time launching.

How can I be so sure? Because I’m about to take your hand & show you the way! 


Cha-Ching! Product Launch Assets That Make Bank

During this 4-lesson course, you’ll learn how to put together all the product launch assets you need for a profitable launch, step-by-step, from first touchpoint to final sale. By the end, you’ll know exactly how to…

  • Write quality sales pages your customers believe in–and buy from
  • Create a killer launch plan to help you get everything you need out into the world on time
  • Whip up on-brand webinars & other pre-launch content to build buzz–and a deep connection with clients-to-be
  • Make sure you’re reaching your ideal buyers–and get them reaching for their wallets–with every piece of content you put out during launch time
  • Build an audience who already trusts you, through killer teaser content, JV opportunities & more!

Sound good? Then let’s take an in-depth look inside this self-paced course…

Lesson 1: Why Your Sales Page Is Your #1 Launch Tool

Here’s where it all begins, friend: Lesson 1 will teach you exactly how to make sure your sales page is bulletproof – and fun! The truth is, your sales page is everything. It’s the center of your launch universe–and most of your other launch assets will point people back to this prominent page. Which means? It needs to be rock-solid & created specifically to convert browsers to buyers. But don’t worry if that sounds like a foreign language right now: This lesson will help you develop a system for crafting killer sales pages without missing a single step–or sale!

You’ll learn…

  • The one action you MUST take before writing a single word of copy
  • How to tap into your ideal customer’s emotions–even if you don’t have a clue how! 
  • The one thing you need to know to write superior sales copy–and the one thing you should NEVER do, too!
  • The trade secret to writing copy that’s emotionally compelling without being “salesy”
  • What your customer doesn’t say – and how to “read between the lines” to create copy that hooks her attention & is wildly relatable!
  • The final-yet-essential ingredient for a sales page that actually makes sales – leave this out, and your sales page WILL fail!

Lesson 2: Everything You Need to Build Powerful Webinars + Videos for Your Launch

Now that you’ve got a sales page, you need to make sure the right people see it! Lesson 2 dives deep into exactly how to create a free video or webinar series that provides value, proves you’re an expert & connects with your ideal clients–while also being directly tied to your paid offering. Dive in & get the down and dirty on exactly how to make your video series sing (albeit not literally–unless that’s your thing!).

 Here’s what you’ll learn: 

  • How to pick a hot-yet-valuable topic for your webinar/video series that your ideal clients can’t help but be drawn to.
  • The #1 asset you need to make videos and webinars do their jobs–aka make sales!
  • How to plot & plan your series so it flows smoothly & naturally–and nothing is missing!
  • What to look for in a webinar tool–and how to make sure it’s the right choice for you.
  • Why you need “an irresistible hook” for your series–and exactly how to find yours!
  • Avoid boring slides by adding this secret ingredient–you’ll LOVE this one!
  • Indispensable pitching secrets for those who hate selling–and how to make sure you don’t stop the flow when you “ask for the sale”!

Lesson 3: The Top 6 Assets for a Killer Launch Email Funnel

Once you’ve led your prospect through your super valuable video series, some people will still need a little more information to feel confident snapping up your product or service. Lesson 3 will show you how to set up the two successful email funnels you need to get all the clicks and conversions you crave.

Here’s what we’ll cover…

  • Demystifying the two funnels you need to create – and how to quickly and correctly set them up, easy peasy.
  • Timing secrets for perfect email-to-shopping cart flow–aka exactly what emails to send, when.
  • How to tie your emails together while creating maximum interest
  • Creating beautiful branded imagery–and how (and where) to use it.
  • How to make sure people pay attention to your paid offer – starting before you even launch!

Lesson 4: The Ultimate List of Copy Assets for a Phenomenal Product Launch

Your sales page, webinar and email funnels are super important–but they’re not the only pieces of a profitable launch pie. Lesson 4 will help you tie everything together with a breakdown of the other items you need to have in place before you press Go on your launch.

Here’s what we’ll cover… 

  • Video, webinar and email checklists – aka how to know when they’re ready to go live!
  • Teaser content secrets and how to create a big buzz before the big launch.
  • Creating a killer downloadable gift and how to make sure it boosts conversions!
  • Facebook ad copy secrets and strategy you need to know if you want to bring in new leads and sales.
  • Becoming an expert in creating desirable JV assets and compelling podcast pitches
  • Promotion tips for pleasing others – while they’re helping you!

Learn How to Execute a Lucrative Launch–Including Everything, You Need to Create and When! 

If you’re ready to make your first or next launch your easiest and most profitable yet & get battle-tested tips for creating incredible launch copy assets that connect and convert (without spending weeks wondering what in the world to create or what to say when you do)…this course was created just for you.

Just imagine…

  • Finally getting your new offer out into the world (no more procrastinating!)
  • Waking up to new sales for your online course or coaching workshop
  • Building an even stronger connection with your current audience
  • Reaching more people with your message & adding tens or hundreds of people to your list–all while making money from your launch!
  • Creating enthusiastic-buyers-to-be with every piece of launch content you put out–instead of alienating people or getting tons of unsubscribes!
  • Creating high-quality content for your launch you can use over & over again, because you’ve finally invested in learning exactly how to do it!
  • Never again wasting time on launch assets you don’t even need
  • Having eager students enrolled in your offer because you marketed it to the exact people who needed it most–and talked about it in a way they totally “got”!

Really though…

What if you could easily get your first or next offer out into the world, on time & with less effort?

What if you knew exactly how to create high-quality launch copy at every touchpoint that clearly spoke to your ideal buyers, and turned them into customers?

And what if you had a forever-roadmap to follow every single time you wanted to package up your gifts & expertise & put it out there, for a profit?

It’s all possible. 

It’s time to learn how to launch easier, my friend.

I’m waiting for you–and so are your ideal clients.



Here's Everything You Get TODAY In This Package:

See what's inside:

  • 01
    Module 1: Why Your Sales Page is Your #1 Launch Tool
    Show Content
  • 02
    Module 2: Everything You Need to Build Powerful Webinars + Videos for Your Launch
    Show Content
    • 1. Training
  • 03
    Module 3: The Top 6 Assets for a Killer Launch Email Funnel
    Show Content
    • 1. Training
  • 04
    Module 4: The Ultimate List of Copy Assets for a Phenomenal Product Launch
    Show Content
    • 1. Training
  • 05
    Module 5: Workbook
    Show Content


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