Reviews

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  • Sam Tuniyaro

    “There is some information here that may be simplistic (nothing wrong about being simple) but the proof may be in its execution. So I suppose one will never rate the efficacy of it until execution and RESULTS. ”

    “There is some information here that may be simplistic (nothing wrong about being simple) but the proof may be in its execution. So I suppose one will never rate the efficacy of it until execution and RESULTS. ”

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Course Curriculum

See what's inside

  • 01
    Overview
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  • 02
    Creating Value
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  • 03
    Marketing Your Value
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    • We Are Now In An Attention Economy
    • Reach People When They Are Most Receptive To You
    • Focus On Probable Buyers
    • Focus Your Marketing Message On The End Result
    • Focus On The Point Of Market Entry
    • Activate Desire To Get People To Want To Purchase Your Offer
    • Help Your Customers Visualize How Their Lives Would Be If They Owned It
    • Free Trials And Risk Reversal
    • Its In The Hook, The Unique Selling Point
    • You MUST Have A Call To Action
    • Build A Great Reputation
    • Take A Stand, Create Controversy
    • Tell A Story
    • Build A List
  • 04
    Selling Your Value
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    • Build Trust
    • Build Common Ground
    • Support Prices With Great Reasons Why
    • Four Ways To Help You Determine Your Prices
    • Test Your Prices For Different Market Responses And Profiles
    • Overcoming Barriers To Purchase
    • Use Value Based Selling Whenever Possible
    • Exclusivity Creates Value
    • Preparing For Negotiations
    • Give, Give, Give And Then Ask
  • 05
    Delivering Your Value
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    • Delivering Your Value In A Winning Way
  • 06
    Finance
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    • Keep Three Accounting Books
    • Use Financial Ratios To Understand Your Business
    • Increase Revenues Using These Four Ways
    • Types Of Costs
    • Understand Your Break Even Point
    • Using Internal Controls
    • Alternatives For Funding Businesses
    • Pricing, Profits, Profit Margin, Value Capture, Pricing Power, Sufficiency
    • Lifetime Customer Value
    • Compounding And Leverage
  • 07
    Working With People
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    • Getting People To Do What You Need Them To Do
    • Communication
    • Performance Based Hiring
  • 08
    Systemising And Automating Your Business
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    • Understanding Systems And Automation
    • Analyzing Systems And Automation
    • Improving Systems And Automation
    • Process Map, Systemise, Automate, And Outsource Or Delegate
    • The Triangle Of Execution (People-Processes-Systems)

Price

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